Marketplaces, voice and digital assistants in brick-and-mortar stores – digitalisation is in full swing in the retail sector and has already had a lasting effect on how consumers behave and what they expect of retailers. In this presentation, opportunities and risks are discussed in equal measure. When looking to the future, we should be aware of the benefits of digital tools in retailing and precisely analyse which developments are truly essential to our business or would simply be nice to have. Mailin Schmelter, IFH-Köln
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