88% of consumers who do a local Google search for businesses or services in their area visit or call within 24 hours. Imagine how well your practice would be doing with 88% more new patients walking through your doors every day.
Ok, we know that landing on the first page of Google can get you more traffic that leads to more business. But if you’re a small practice or healthcare office, you simply don’t have the time or the resources to devote to Search Engine Optimization or Adwords.
But what if I told you that there’s a feature on Google that only takes about ten minutes to set up and can help you reap the rewards from local searches?
LINKS:
____________________________________________
____________________________________________
As I touched on earlier, to increase your patient volume you need to make it easy for people to find you. And what’s the best way people can find you today?...Google. That’s not a surprise. But let me go over a scenario for you.
The last time you went to that new barbershop or salon that opened up across town, you more than likely looked it up on your phone to see what it was like before going there. After all, who wants to spend money on a haircut if it’s bad? It’ll grow back but that’s not a risk most of us are willing to take. Anyway… if the barbershop didn’t utilize Google My Business, your search would look something like this…
In this example, ABC Barbershop is active on other review websites such as Facebook and Yelp. That’s awesome. But in order to find their location, phone number, or contact information Google users need to click into the website or app and find it themselves.
Believe it or not, that’s an unnecessary amount of time and Google’s algorithms recognize that. Because of this reason, they’d rank this company lower in their maps section, making it harder for new customers to find their business.
But if ABC barbershop setup Google My Business, their results page would look something like this…
Google My business provides an area on the righthand side of its results page to provide useful information to users on the businesses they’re searching for.
This makes the entire experience easier for the user, thus Google will rank you higher. When Google ranks your practice higher, you’ll be easier to find, leading to higher patient volume.
Beyond that, another added bonus of this feature is that you can choose what information is provided, provide an area for patient testimonials and reviews, add pictures and videos of your campus, facility or location, answer any questions people submit, link directly to your social media channels, and receive updates on your Google search query results.
It’s a feature that doesn’t take longer than 10 minutes to set up and it’s benefits to your organization in so many ways. To find Google My Business you can visit www.google.com/business or...Google it.
► reach out to Etactics @
►Subscribe: to learn more tips and tricks in healthcare, health IT, and cybersecurity.
►Find us on LinkedIn:
►Find us on Facebook:
0 Comments